Privacy statement


With this data protection statement, we inform our customers about the processing of their personal data. The customer must read and understand the terms of this privacy statement in order to use the services of or other sites belonging to the Purely Reusables™ group.

The data we collect can be divided into data provided by the user, data observed from the use of online services, and data derived with the help of analytics.
We use data:

  • To provide an easy-to-use and secure service
  • To provide a good customer experience
  • To improve product recommendations and marketing
  • For the development of customer service and online shopping

The controller and its contact information

The controller of the processed personal data is:

Purely Reusables™ (Business ID: 3253233-5)

Aleksanterinkatu 30, 33100 Tampere

You can ask more about data protection and the processing of personal data by e-mail:

What information can be collected about me?

  • Information provided by the user himself or information that identifies the person
    • Identifying information such as name
    • Contact information, such as address, email address and phone number
    • Payment information and other billing information
    • With the customer's consent, location data that is used to estimate the delivery time
    • Data observed about the use of the services and derived with the help of analytics
    • Purchase history, e.g. ordered products and their price information
    • Delivery information, such as the selected delivery method and delivery address
    • Product reviews
    • Online store usage and browsing data as well as identification data of the terminal device
    • Information and identifiers used for product recommendation and other targeted content

Providing identification, contact and payment information is mandatory when purchasing services and/or products from

The main source of information is the user himself, in addition to which we may receive additional information from our partners, for example from a credit service provider such as Klarna. In accordance with the provisions of the Data Protection Regulation, we inform you about the personal data we receive from third parties in the first contact with the customer or within one month of receiving the personal data at the latest.

What is my personal data used for?

Personal data is used:

  • To maintain the customer
  • For delivery, processing and archiving of orders
  • For the development of's operations and services
  • To improve the customer experience
  • For analytics and statistical purposes
  • To produce more personalized targeted content and marketing
  • To prevent abuses
  • To provide better customer service

The information is processed based on the customer relationship between the customer and, the contract, the use of the site, the customer's separate express consent or legal obligations.

Some of the functions of the online store are based on the legitimate interest of the data controller, so that we can offer the best possible service experience. Such functions include the customized content of the online store, surveys and product review requests, as well as customer-based reminders. With these functions, we offer e.g.

  • Products and offers that match the customer's preferences
  • We ask our customers' opinions about our service
  • Better and more transparent product reviews for our customers
  • Content related to guiding our new customers in using the service
  • Useful content and additional services related to your previous purchase history
  • Reminders about renewing the wear parts of previously purchased products to improve the life of the products
  • Information about current services and changes in transactions, if it has been a while since our customers' previous transactions

The personal data processed includes our customers' contact information for possible communication, as well as information about their behavior based on purchase or browsing history or information entered by customers.

How is my data stored and protected?

All personal data is protected against unauthorized access and other illegal data destruction, alteration, transfer, transfer and other illegal processing. stores customer data on the online store platform. You can read more about's processing of personal data at:

All access to personal data is monitored in accordance with good practices.

Who processes my personal data?

Only's own employees and third-party companies directly related to the site's maintenance and use, such as the Shopify e-commerce platform and payment service providers, have access to customer data.

Company responsible for data processing:

Purely Reusables™ (Business ID: 3253233-5)

Aleksanterinkatu 30, 33100 Tampere, Finland


How long will my data be kept?

We only keep your personal data for the time necessary to fulfill the purposes described in this statement. In addition, some information may be kept longer to the extent that it is necessary to fulfill the obligations set by law, such as accounting and consumer trade responsibilities, and to demonstrate their proper implementation.

At the customer's request, personal information about him can be deleted or anonymized from's own systems. The deletion and anonymization procedure is irreversible, and we cannot restore deleted customer data. The deletion does not apply to the registers of third-party companies related to the implementation of the service, such as the Shopify website platform.

For part of the customer data, the Finnish and European Union legislation imposes obligations on the longer-term storage of the data, e.g. for the following purposes:

  • The Accounting Act defines longer retention periods for information, regardless of whether the material contains personal data or not
  • Fulfilling responsibilities regarding consumer trade
  • System log data is collected and stored as required by law, so that we can offer legal and safe online shopping to our customers

What rights do I have?

As a customer, you have the right to:

  • Get access to your personal data, including the right to receive a copy of your personal data
  • Requests correction or deletion of personal data about you
  • Under certain conditions, request restriction of processing or object to the processing of personal data

In addition, if the processing is based on a separate consent, you have the right to withdraw your consent at any time. Please note that this does not affect the legality of the data processing carried out before the withdrawal of consent.

You can make a request to exercise your rights by contacting our customer service. The request must be sufficiently specific so that our customer service can verify your identity. We will notify you if we are unable to implement your request in some respects, such as deleting all information that we have a legal obligation or right to keep.

How can I get the information about myself stored in the system?

You can request information stored in's systems by contacting the e-mail

Will my personal data be transferred to third parties?

We may disclose some necessary information to third parties to guarantee the promised service and delivery and for marketing purposes. Your information is also forwarded to the credit granting agency in connection with the credit decision. To pay for orders, third-party services are used, such as Klarna and Shopify's payment services, and when you use these services, your customer data is transferred to those third parties to make payments.

We also use customer data with third parties for analytics and personalization purposes. We use purchasing behavior and browsing information with partners so that we can better offer products and offers that interest you. Information used for analytics and personalization purposes is always anonymized or pseudonymized whenever possible.

If necessary, we also hand over information to the authorities.

When transferring and processing data, ensures a high level of data security and protection in accordance with the EU data protection regulation. The means of verifying the level of data processing by third parties are model contract clauses approved by the European Commission, data protection regulations binding the group (BCR arrangement) or another approved method according to the data protection regulation.

Are cookies used on the store's website and what are they? uses cookies ("cookies") and other similar technologies, such as the browser's local storage ("local storage"). Cookies are small text files between the end device's browser and the server. We use these technologies to implement functions, for personalization and for analytics and marketing targeting.

Functional cookies and local storage are used e.g. for customer identification, delivery time estimates and Shopping Cart functions. The use of cookies and local storage and acceptance of their use is mandatory for these functions. Visiting the site resets cookies and local storage variables if the browser allows it. You can get more information about the use of cookies from the Shopify online store platform at

Can this privacy statement be changed?

Due to the development of services and changes in legislation, we reserve the right to change the data protection statement.

Who can I contact?

For questions related to privacy, data processing and the privacy policy, you can contact the e-mail